Augmented reality for children's books.
ImaginAR was the first project that Mahei made for the multinational toy company Imaginarium during the 2012 holiday season.
Goal
The goal was to get the book “The Adventures of Kico-Nico” to come alive when focusing on it with Imaginarium’s Superpaquito tablet. In this way, Imaginarium could combine the sale of books with that of its Superpaquito tablet.
Solution
Upon focusing the tablet on the book’s images, Kico-Nico and her world, recreated with stunning 3D models and animations, appeared in reality. The application was capable of interacting with physical toys so that when a toy radio was introduced in front of the camera, it would make a sound and Kico-Nico would begin to dance.
Results
The result of the project could not be more encouraging. Besides increasing tablet and book sales, word of the application spread rapidly and a large number of people flocked to Imaginarium’s stores in order to see it.
Project gallery
Technical features
- 3D Augmented reality with skeletal animations.
- Artificial intelligence applied to the movement of characters. In this case, butterflies.
- Interaction with other markers (physical object): a radio toy.
- 3D Sound.
